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Nonprofit University

Master Class | Designing and Executing World-Class Fundraising Events

This is a Master Class within Nonprofit University's
Development Institute.

Every year, you are expected to deliver on an amazing fundraising event that raises more money, with a smaller budget, in a tighter timeline. Thankfully, there are best practices and proven methods to create a memorable event experience, while continuing to grow your fundraising income, regardless of whether it’s a concert, gala dinner, signature event, or walk-a-thon.

World-Class Fundraising Events is not a series of classroom lectures. In a small-group environment of no more than six participants, our expert facilitator gives you practical direction and helps you walk away with a concrete strategy that enables you to exceed your revenue goals and create a memorable experience that your participants will not forget. 

What You'll Learn

Learning Points, included but not limited to:

  • Aligning events with the organization’s overall brand strategy, values and mission
  • Advanced methods for budgeting, cost control management and contract negotiations  
  • Current hot topics and tools in events marketing
  • Mastering logistics planning and staging
  • Attracting new sponsors and retaining committed supporters

Program Dates

Session 1: Event Planning Overview—A-to-Z Tips and Strategies
January 23, 2018 | 9am - 3pm

Session 2: Event Planning Timeline and Documents
February 6, 2018 | 9:30am - 12:30pm

Session 3: Panel Discussion with Event Professionals 
February 20, 2018 | 9:30am - 12:30pm

Session 4: Sponsorship and Event Support 
March 6, 2018 | 9:30am - 12:30pm

Session 5: Guest Experience and Mission Moments 
March 20, 2018 | 9:30am - 12:30pm

Session 6: Presentation of Signature Event by each Class Participants
March 27, 2018 | 9:30am - 12:30pm


Vic McCarty
Managing Partner, McCarty Collaborative Consulting
Vic McCarty has extensive knowledge, skills and expertise in the areas of signature event planning, coordination of event logistics, management of volunteers and training of staff. Since 2003, Vic has been involved in nonprofit event planning where he has demonstrated excellent knowledge of creating and improving signature events, managing budgets and timelines, working closely with planning committees and volunteers and has a strong background in building events in statewide market areas.

Read Vic's complete bio.


  • Starting January 23, 2018


Georgia Center for Nonprofits
100 Peachtree Street, Suite 1500
Atlanta, GA 30303

Registration Details

GCN Member: $750
Nonmember: $950

Due to the intensive hands-on, experiential nature of the master-level courses, each course is only open to six participants at a time to ensure the highest-quality experience. All participants will be approved via an application process.

For questions about Development Institute contact Nonprofit University at (678) 916-3081 or [email protected].

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