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Nonprofit University

FND 209 | Online Fundraising: Using the web, social media, and mobile to drive donations

This is an Intermediate Course within Nonprofit University's
Development Institute.

Leveraging existing, often free-to-use social media platforms, nonprofits can drive awareness, share their story, cultivate donor relationships, and open up two-way communication with advocates, donors, and volunteers in ways never before possible. This course includes vital, industry-leading instruction on identifying the social media platform that’s best for your organization, creating a compelling message, and analyzing data to drive organizational development.

What You'll Learn

After this course, you'll be able to:

  • Determine the right marketing platform to support online giving and cultivation mechanisms.
  • Address issues of privacy, regulation, law, and risk.
  • Create effective basic messaging for online techniques like email, social networks, web sites, and more, without “spamming” your audience.
  • Use customer relationship management (CRM) tools in online marketing.
  • Structure and execute a campaign through email and social media.
  • Perform a cost-analysis to determine the best premium social media options.
  • Use IP tracking and message customization.
  • Access and analyze data from social media and online platforms.
  • Increase traffic to social media and website platforms.

Bundle and Save!

We have carefully curated four intermediate certificates to offer next-level training in critical development practice areas. Investing in a certificate provides a more robust learning experience and significant cost savings.
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Scholarships Available

Thanks to The Wells Fargo Foundation, limited scholarship opportunities are available for eligible organizations.
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Program Stats

Dates

  • May 3, 2018

Time

9:00 am - 3:00 pm

Address

Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303
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Registration Details