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Nonprofit University

FND 208 | Make it Work!: Planning and Executing a Successful Fundraising Event

This is an Intermediate Course within Nonprofit University's
Development Institute.

Events need to be engaging enough to get people involved in the short-term, but carefully planned to support your long-term needs. From setting your event goals to marketing, creating and maintaining a budget to securing in-kind donations and sponsorships, this course covers all the bases necessary for hosting the most successful event possible.

What You'll Learn

After this course, you'll be able to:

  • Determining what type of event to hold, who event audience should be, and what call-to-action you want to make.
  • Construct a business case for the event.
  • Create a fundraising event plan, including goals, volunteer and staff support needed, and an events checklist.
  • Determine logistics including location, food and beverage, and entertainment.
  • Develop an events budget.
  • Develop a marketing plan for your event.
  • Make events a part of the donor cultivation pipeline.
  • Manage risk and exposure.
  • Secure in-kind support and sponsorships for an event.
  • Balance your events portfolio.
  • Develop a “run of show” document and stage a “walk-through.”
  • Integrate donor contact management systems into the event registration process.

Bundle and Save!

We have carefully curated four intermediate certificates to offer next-level training in critical development practice areas. Investing in a certificate provides a more robust learning experience and significant cost savings.
Learn more



  • Coming soon


9:00 am - 3:00 pm


Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303
Get directions

Registration Details

GCN Member: $150
Nonmember: $175