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Nonprofit University

SM 230 | Social Media Advertising

There are natural limits on your contents’ ability to spread “organically” online. Advertising allows you to reach targeted audiences outside of your core supporters, based on specific criteria. This course explains how social media advertising works, how best to use it, and how to make the case for advertising to others in your organization.
 

COURSE OBJECTIVES

At the end of this course participants will be able to:

  • Explain how social media advertising works.
  • Use social media advertising to further your communication goals.
  • Make a compelling case for investing in social media advertising.

 

INTENDED AUDIENCE

  • Department heads, team leaders, and other decision-makers in development/fundraising, marketing, or communications
  • Managers, coordinators, and specialists in development/fundraising, marketing, or communications
  • Any nonprofit professional responsible for online and digital communications
  • Aspiring nonprofit marketers, communicators, fundraisers, or development officers

Dates

  • November 15, 2019

Time

9:30 am - 2:30 pm | As you plan for your day with use, note that this class will feature an abbreviated lunch break of 30 minutes.

Address

Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303
Get directions

Registration Details

Fees
Member: $150
Nonmember: $175

Questions? Contact us at [email protected] or 678-916-3081.


November 15, 2019 


SCHOLARSHIP OPPORTUNITY

Thanks to the generous support of The Wells Fargo Foundation, GCN offers a limited number of partial scholarships for staff and board members of eligible organizations to attend Nonprofit University. Learn more