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Nonprofit University

SM 220 | Best Practices in Social Media Platforms

Online, what you say is just as important as where and how. People’s expectations shift depending on the social media platform: Each has its own particular culture around receiving and engaging with information. To optimize your social media plans, this course covers the respective best practices of the most prominent outlets—Facebook, Twitter, and Instagram—including tips for timing and frequency, making and managing connections, and content.
 

COURSE OBJECTIVES

At the end of this course participants will be able to:

  • Describe the primary audiences for Facebook, Twitter, and Instagram.
  • Deploy best practices for content and engagement through Facebook, Twitter, and Instagram.
  • Engage with, or avoid, trending topics.
  • Use hashtags, mentions, and acronyms effectively.

 

INTENDED AUDIENCE

  • Department heads, team leaders, and other decision-makers in development/fundraising, marketing, or communications
  • Managers, coordinators, and specialists in development/fundraising, marketing, or communications
  • Any nonprofit professional responsible for online and digital communications
  • Aspiring nonprofit marketers, communicators, fundraisers, or development officers

Dates

  • October 18, 2019

Time

9:30 am - 3:30 pm

Address

Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303
Get directions

Registration Details

Fees
Member: $150
Nonmember: $175

Questions? Contact us at [email protected] or 678-916-3081.


October 18, 2019


SCHOLARSHIP OPPORTUNITY

Thanks to the generous support of The Wells Fargo Foundation, GCN offers a limited number of partial scholarships for staff and board members of eligible organizations to attend Nonprofit University. Learn more