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Nonprofit University

SM 220 | Best Practices in Social Media Platforms

Online, what you say is just as important as where and how. People’s expectations shift depending on the social media platform: Each has its own particular culture around receiving and engaging with information. To optimize your social media plans, this course covers the respective best practices of the most prominent outlets—Facebook, Twitter, and Instagram—including tips for timing and frequency, making and managing connections, and content.
 

LEARNING OBJECTIVES

At the end of this course, you will be able to:
  • Describe the primary audiences for Facebook, Twitter, and Instagram.
  • Deploy best practices for content and engagement through Facebook, Twitter, and Instagram.
  • Engage with, or avoid, trending topics.
  • Use hashtags, mentions, and acronyms effectively.

 

AUDIENCE

  • Department heads, team leaders, and other decision-makers in development/fundraising, marketing, or communications
  • Managers, coordinators, and specialists in development/fundraising, marketing, or communications
  • Any nonprofit professional responsible for online and digital communications
  • Aspiring nonprofit marketers, communicators, fundraisers, or development officers
 

FACILITATOR

April Voris is co-founder and Chief Zealotry Officer at GRM. She takes a highly customized approach, and believes that the best marketing work is a multi-faceted, creative blend of all related touchpoints for a particular brand. April’s professional career began as a client services manager for renowned advertising agency Cole Henderson Drake, where she became Director of Client Services. She has been recognized for her creativity and client service locally, regionally, and nationally.

GRM is an Atlanta-based boutique social agency focused on brand/rebranding, digital and social media, content campaigns, and consumer qualitative research. Founded in 2007 with roots in hospitality and creative advertising, GRM’s passion is helping good companies succeed. GRM works with for-profit and nonprofit clients, and its team members are proud to serve on three nonprofit boards. A leader in maximizing referrals through campaigns and engagement – an approach they call “Zealotry Marketing” – GRM focuses on increasing following and donors, maximizing and integrating fundraising programs, staging brands to appeal to higher levels donors, and sustainable, recurring marketing and communications.

 

 

Dates

  • April 28, 2020
  • October 15, 2020

Time

9:30 am - 3:30 pm

Address

Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303
Get directions

Registration Details

Fees
Member: $150
Nonmember: $175

Questions? Contact us at [email protected] or 678-916-3081.


April 28, 2020


October 15, 2020


SCHOLARSHIP OPPORTUNITY

Thanks to the generous support of The Wells Fargo Foundation, GCN offers a limited number of partial scholarships for staff and board members of eligible organizations to attend Nonprofit University. Learn more