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Nonprofit University

PRO 250 | Raising Awareness, Driving Action: Communications, Development, and Programs

Two essential, but often overlooked, relationships for successful programs are with internal audiences: marketing/communications and fundraising/development. Both partnerships depend on reciprocal understanding and appreciation of processes, systems, and reasons for information collection, storage, tracking, and dissemination. Programs provide the raw materials for social-media posts, newsletters articles, blog and website content, and grant applications and reports. Rather than a last-moment scramble to assemble the data and stories that bring programs to life on the page, these three internal teams must establish regular methods for sharing current, meaningful information between each other.


  • Basics of fundraising and resource development at nonprofits
  • Basics of marketing and communications for nonprofits
  • Establishing shared systems for the raw materials to communicate client and program success


At the end of this course, you will be able to…
  • Recognize opportunities to share content with your marketing/communications and fundraising/development teams, based on an understanding of their goals, strategies, and workflows.
  • Explain the value in regular collaboration between your program and internal stakeholders with external audiences.
  • Design a simple system for sharing information on your program with your partners in marketing/communications and fundraising/development.


Program Management is offered in two tracks, based on role and experience level:
  • Nonprofit Program Management Essentials: program coordinators and managers with less than five years of experience in program management, and oversight of one program  with one or two funding sources and a small team (typically fewer than five staff and volunteers)
  • Advanced Nonprofit Program Management: senior program managers, program directors, and VPs with oversight for a portfolio of programs or a large/complex program with multiple, diverse funding sources, and supervisory responsibility for a larger team

This course is part of both tracks.


  • May 30, 2019
  • December 19, 2019


9:00 am - 3:00 pm


Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303
Get directions

Registration Details

GCN Member: $150
Nonmember: $175

Questions? Contact us at [email protected] or 678-916-3081.

May 30, 2019 

November 14, 2019