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Nonprofit University

Gwinnett Series | Trends in Fundraising and Development

The fundraising field continues to evolve in response to demographic, social, economic, and technological changes, and resilient organizations are modifying their approaches accordingly. “Donor relations” has become the focus of successful development officers; three-year cycles are emerging to replace the annual-campaign mindset; and new frontiers for prospecting have opened thanks to advancing technology. At the same time, the fundamentals also need attention: age-old storytelling techniques are back in demand; board engagement is still a necessity, even as expectations change; and social media has only become more important for retaining donors.

This workshop will explore those trends, and illuminate some of the best practices for navigating, responding to, and taking advantage of them. We’ll show you how to think differently about your development efforts over the next five years, and how to push yourself – and your organization – to master the future of fundraising, wherever it leads us. Be prepared to share your challenges and achievements with the group, and provide your perspective on the challenges of others.

What you’ll learn:

  • Knowledge and understanding of the evolving trends in development
  • New and must-have tools for development
  • How to build a donor relations program based in current best practices
  • How your fellow fundraising professionals are tackling development in our current environment


Any board, staff, and volunteers involved in fundraising for the organization.

About the facilitator

Kathy Keeley
Executive Vice President, Programs
Georgia Center for Nonprofits

Kathy has 20 years of experience teaching performance management to nonprofit and government agencies (federal, state, and local) through GCN and The Performance Institute. She’ll share principles and tips she developed through her work with those organizations, and with the funders that support them, to help you define impact and performance.



  • May 16, 2018


9:00 am - 3:00 pm


Gwinnett Coalition for Health & Human Services
750 S Perry St
2nd floor, Suite 231
Lawrenceville, GA 30046

Registration Details

Member: $150
Nonmember: $195

Receive $50 off per class for multiple class registrations and for additional registrants from the same organization. To register at discounted rates, please call Jean-Patrick Guichard at 678-916-3001.

Questions? Contact us at [email protected] or 678-916-3081.


Explore the entire Gwinnett Series.

Thank you to our sponsors, Primerica and Nordson, and partner Gwinnett Coalition for Health & Human Services for hosting the series.