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Nonprofit University

Gwinnett Series | Theory of Change

Quick quiz: Can you do the following?

  1. Concisely describe the positive impact your organization intends to make in the community.
  2. Enumerate the specific steps you are taking to achieve that goal.

Your answer to the first prompt is your Intended Impact, and your answer to the second is your Theory of Change. With these two statements, you’re empowered to make major asks of your donors, measure your outcomes, and demonstrate your organization’s contributions. You’re also able to focus your board through strategic planning, design targets and programs to meet them, and answer the demands of donors and other stakeholders, who increasingly want solid proof of your value. In short, they are powerful tools for bridging the gap between the mission you’ve taken up and the difference it can make.

This one-day workshop will introduce you to the concept, composition, and use of Intended Impact and Theory of Change statements. Real-world examples will be presented, showcasing different models for crafting these essential, multi-purpose assets.   

What you’ll learn:

  • The definition and use of Theory of Change statements as they relate to nonprofits and their capacity to achieve Intended Impact
  • Practical models for creating a Theory of Change using input from others in your organization
  • How to use the Theory of Change in developing outcome measures and communicating the real-world impact of your work 


Nonprofit program managers, development officers, board members, and executive staff, including CEOs.

About the facilitator  

Karen Beavor
President and CEO
Georgia Center for Nonprofits

Since 1998, Karen has led GCN’s growth into a top state association empowering nonprofits through education, advocacy, research, consulting and business support services. She has also served as a board member or advisory board member of a variety of civic and nonprofit organizations including the Unemployment Services Trust and Foundation Center–Atlanta. Karen received the Martin Luther King Leadership award and the Harvard Business School Club of Atlanta’s Community Leader Award. 




  • April 26, 2018


9:00 am - 3:00 pm


Gwinnett County Dacula Park Activity Building
2735 Auburn Ave, Dacula, GA 30019

Registration Details

Member: $150
Nonmember: $195

Receive $50 off per class for multiple class registrations and for additional registrants from the same organization. In addition, if you are a Gwinnett Coalition for Health and Human Services partner, or GNLI alumni, we will match $50 additional off your total registration.  To register at discounted rates, please call Jean-Patrick Guichard at 678-916-3001.

Questions? Contact us at [email protected] or 678-916-3081.


Explore the entire Gwinnett Series.

Thank you to our sponsors, Primerica and Nordson, and partner Gwinnett Coalition for Health & Human Services for hosting the series.