Your “case statement,” the argument for supporting your work, is one of the most important messages you can craft for your nonprofit. forming the foundation for all of your donor communications and asks, and providing a valuable resource for everyone who is soliciting donations on your organization’s behalf.
The class will take a workshop-style format. In the morning, learners will discover what makes effective case statements and then work through crafting components of case statements based on a generic grant. (This same grant will be used as the basis of hands-on practice throughout the other classes in the Certificate of Grant Fundraising.) For the afternoon portion, learners are encouraged to bring an in-development or prospective grant application for a writing and review session, including exercises, peer reviews, and group Q&A.
- Create a master case (or a “value proposition”) for supporting the organization.
- Research sample “case statements” that provide models for presenting the organization’s case most effectively.
- Translate critical benefits into clear and compelling messages, adapted for specific audiences.