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Nonprofit University

FND 233 | Now What? Donor Stewardship

The key to donor loyalty? Being loyal to your donors. The donor relationship does not end with asking for funding, however. Stewardship is critically important in that it ensures that the donor has a positive experience, influencing both how the donor will consider future giving and what the donor will say about your institution to other prospective donors. An effective strategy for donor engagement and retention requires consistent planning and continuous action. With this course, you’ll understand how to develop your donor pipeline and move people through it, with techniques like regular contact and growth monitoring.

KEY CONCEPTS

  • Donor recognition
  • Stewardship
  • Staying connected with prospects who are not ready to give but are open to future engagement
 

LEARNING OBJECTIVES

At the end of this course, you will be able to…
  • Define stewardship.
  • Give examples of successful and innovative gift-recognition strategies.
  • Establish processes to help you stay on top of prospect and donor engagement, including honoring individual preferences for following up and making sure that you actually do get back in touch.
 

AUDIENCE

Team members who engage with fundraising, especially from individuals:
  • Fundraising and development staff
  • Marketing/communications staff
  • Senior leadership
  • Board members, especially serving on fundraising committees 

Dates

  • October 17, 2019

Time

9:00 am - 3:00 pm

Address

Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303
Get directions

Registration Details

Fees
Member: $150
Nonmember: $175

Questions? Contact us at [email protected] or 678-916-3081.


October 17, 2019


SCHOLARSHIP OPPORTUNITY

Thanks to the generous support of The Wells Fargo Foundation, GCN offers a limited number of partial scholarships for staff and board members of eligible organizations to attend Nonprofit University. Learn more