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Nonprofit University

FND 231 | Matchmaker, Matchmaker: Donor Prospecting

Prospect research is a technique used by development teams to learn more about the personal backgrounds, giving histories, wealth indicators, and philanthropic motivations of your donors, allowing you to evaluate a prospect’s capacity to give and their affinity for your organization. This course enables you to create efficient, compelling, and numerous opportunities for donors to support your organization through the successful management of the development department. You will gain practical skills necessary to effectively engage board members, staff, and volunteers by setting attainable department and team metrics and timelines.

This course will also investigate technological solutions for donor research and management.

KEY CONCEPTS

  • Donor research and prospecting
  • Establishing realistic expectations for timelines and giving
  • Donor-research platforms
  • Donor-management systems
  • Initial-engagement tactics: how do you get your foot in the door?
 

LEARNING OBJECTIVES

At the end of this course, you will be able to:
  • Compare and contrast donor-research platforms and donor-management systems.
  • Assess indicators, trends, and characteristics (such as wealth markers and connection to your cause) that identify your donor constituency, including how to find donor data and how to conduct prospect screening.
  • Estimate gift levels based on internal and external analysis.

AUDIENCE

Team members who engage with fundraising, especially from individuals:
  • Fundraising and development staff
  • Marketing/communications staff
  • Senior leadership
  • Board members, especially serving on fundraising committees

 

Dates

  • September 20, 2019

Time

9:00 am - 3:00 pm

Address

Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303
Get directions

Registration Details

Fees
Member: $150
Nonmember: $175

Questions? Contact us at [email protected] or 678-916-3081.


September 20, 2019


SCHOLARSHIP OPPORTUNITY

Thanks to the generous support of The Wells Fargo Foundation, GCN offers a limited number of partial scholarships for staff and board members of eligible organizations to attend Nonprofit University. Learn more