Nonprofit University

FND 223 | Annual Giving Planning

Now that you know why your constituents give, what makes messages impactful, and how to maximize the end of the year for individual giving, you are ready to build an annual giving plan. An intentional plan allows you stay ahead of trends and to engage donors through a full array of fundraising channels (digital, traditional, in-person).

Participants will develop an annual giving plan to engage donors throughout the year.

KEY CONCEPTS

Building annual giving plans
Understanding resources and capacity, and recognizing potential efficiencies
Implementing plans for success

LEARNING OBJECTIVES

At the end of this course, you will be able to:

Develop a 12-month plan for an annual giving campaign.
Create a campaign scorecard, and compare scorecards year-to-year.
Identify campaign roles and responsibilities across staff, board, and volunteers.

AUDIENCE

Team members who engage with fundraising, especially from individuals:

Fundraising and development staff
Marketing/communications staff
Senior leadership
Board members, especially serving on fundraising committees

Dates

June 30, 2022

Time

9:00 am - 12:30 pm ET

Address

Online class
You will receive log-in information after registering for the course.

Registration Details

Fees:
Member: $95
Nonmember: $120

Questions? Contact us at [email protected] or 678-916-3081.

June 30, 2022