A deliberate process preparing you for the future, resource-development planning does not have to be complex or time-consuming: It can be pragmatic, simple, and built into the existing internal routines of your organization. Whichever approach you take, this course shows you how to implement a reliable resource development planning process in your own organization.
There are many different ways that organizations raise funds. In large organizations, specialized staff (and consultants) in the development department may focus on one approach, working in parallel with others engaged delivering programs, accounting finances, and marketing the organization’s mission. For smaller organizations, the "development office" may be one part of someone's job, perhaps supplemented by a supportive group of volunteers who take responsibility for an event or other fundraising project. Leading a successful development effort requires a variety of skills and competencies. The biggest challenge, no matter what the size of the organization, is to match the chosen method (or methods) of fundraising with the mission, the characteristics of potential supporters, and the resources available to do the necessary work.
At the end of this course, you will be able to:
- Recognize an effective development plan using SMART goals that define fundraising strategies and targets, taking into consideration the organization’s mission, strategic plan and goals, and available resources and capacity.
- Identify the key roles for staff and volunteers in fundraising for your organization.
- Assess the health of your organization’s development and fundraising culture.