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Nonprofit University

FND 150 | Fundraising and Special Event Planning

This is an Introductory-level Course within Nonprofit University's
Development Institute.

There are many different ways that organizations raise funds. In large organizations, specialized staff (and consultants) in the development department may focus on one approach, working in parallel with others engaged delivering programs, accounting finances, marketing the organization’s mission. For smaller organizations, the "development office" may be one part of someone's job, perhaps supplemented by a supportive group of volunteers who take responsibility for an event or other fundraising project. Leading a successful development effort requires a variety of skills and competencies. The biggest challenge, no matter what the size of the organization, is to match the chosen method (or methods) of fundraising with the mission, the characteristics of potential supporters, and the resources available to do the necessary work.

Events make up a critical part of most nonprofits fundraising program. Events not only are a source of donors and supporters, they shape the community’s experience of the organization and help define the organization’s “brand.”

What You'll Learn

After this course, you'll be able to:

  • Describe the components of resource development office management, the current environment for running development offices, the major challenges for leading a resource development team and the most important tools and processes.
  • Identify the components of a development framework, the relationship between technology and development, the most essential financial & budgeting concepts and the key roles of staff and volunteers in fundraising.
  • What is the role of planning in fundraising?
  • Explain the importance of a strategic fundraising plan and the characteristics of an optimal organizational fundraising culture.
  • Define the basic categories of events as it relates to fundraising, current trends in events management, the key steps in events planning and execution the purpose and process of event marketing and what are the main methods for doing it.
  • Delineate the steps required to secure events sponsorship and the skills and attributes of a strong events planner/producer.

Bundle and Save!

Prepare for growth in your development role by investing in all six introductory courses in our Certificate of Fundraising—Introduction to Fundraising and save up to $300!

Learn more




  • April 3, 2019


9:00 am - 3:00 pm


Georgia Center for Nonprofits
100 Peachtree Street, Suite 1500
Atlanta, GA 30303

Registration Details

To learn more about Nonprofit University’s Development Institute contact us at [email protected] or 678-916-3081.