Events make up a critical part of most nonprofits’ fundraising programs. Events are a tremendous way to mobilize existing supporters and attract new donors. Importantly, they can have great impact on the community’s awareness and understanding of the organization, and events help define and promote the organization’s brand.
At the end of this course, you will be able to:
- Delineate essential roles and responsibilities for successful event planning and management.
- Explain key elements of securing and stewarding event sponsors and other major event donors.
- Give examples of effective event marketing.