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Nonprofit University

Communicating Change: Leading from Resistance to Commitment

2020 was an unprecedented year, marked by a major unifying factor: change. Even in the wake of a public-health crisis and a sociocultural reckoning, however, leaders who are prepared with meaningful change-management strategies and tools for effective communication can lead teams to achieve higher performance and real, shared transformation.

Navigating organizational change while maintaining programmatic and financial performance requires genuine employee engagement, which often comes down to effective communication – especially in a nonprofit landscape where a complex economy, changing employee preferences and expectations, diverse views, and the fragility of stakeholder trust are all converging.

Leaders and managers have always had an essential role as catalysts for fostering community, managing change, and improving staff effectiveness during change. This course will explore the role of leaders in change and change communication, how to prepare people to approach change, and what goes into building a change-management plan.

Also covered: addressing stakeholders as critical “levers”; changes in the nonprofit fundamentals of audience, stakes, and pace; and why leaders must adapt. Participants will use the real-time problem-solving training method, and go inside real organizations through case studies.

LEARNING OBJECTIVES

At the end of this course, you will be able to:

  • Describe the role of “leader as communicator” and how it is critical to success.
  • Create a change management strategy that prepares your team to approach and achieve change, whether in the physical or telecommuting workplace.
  • Develop a plan to lead people through the change curve during major events.

AUDIENCE

  • Executive directors and CEOs
  • Board chairs and committee chairs
  • Senior staff
  • Communications or marketing leaders and staff
  • Development/fundraising leaders and staff
  • Other team leaders
  • Special-project managers

FACILITATOR

Jennifer Jiles is an award-winning communications leader, writer, content editor, producer, and college educator who has worked with numerous organizations in a range of industries as an employee or consultant. Currently, she is a senior vice president for Bridge Philanthropic Consulting, a New York-based fundraising and social justice firm. At the firm, Jennifer oversees a diverse slate of nonprofit accounts, and leads efforts to develop and execute communication strategy to support philanthropy and large-scale fundraising initiatives for nonprofit organizations, colleges, and universities. Jennifer also serves on the editorial review board of the prestigious Giving Institute.

Prior to joining the firm, she was the global communications leader for Dell SecureWorks, the technology giant’s cyber security division. Her communications management and change management experience extends to Fortune 500 companies, higher education institutions, and numerous nonprofit organizations.

Jennifer has held managerial and executive positions in the following corporations and organizations and/or has appeared in the media as a spokesperson representing them: AFC Enterprises, AT&T, AT&T Network Systems, Clark Atlanta University and its Center for Cancer Research and Therapeutic Development, Dell SecureWorks, Thurgood Marshall College Fund, UPS, and UPS Worldwide Logistics.

Since 1999, Jennifer has been on faculty as an instructor of communication for several graduate and undergraduate courses at Georgia State University, a major public research university.

Dates

  • May 12, 2021

Time

1:00 pm - 4:30 pm EDT

Address

Online Class
You will receive log-in information after registering for the course.

Registration Details

Fees
GCN Members: $85
Nonmember: $110

Questions? Contact us at [email protected] or 678-916-3081.


May 12, 2021