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Nonprofit University

Communicating Change: Leading from Resistance to Commitment

Recognizing the strong relationship among financial performance, effective communication, and organizational change management is critical – especially in a nonprofit landscape where the realities of a complex economy, diverse voices, elevated stakeholder expectations, and the fragile public trust placed in all institutions require leaders prepared to effectively manage change.

However, many frontline, middle, and senior managers do not appreciate their essential roles as catalysts for fostering community, managing change, and improving staff effectiveness during change. When leaders understand meaningful strategies for change management and have the tools for effective communication, they can drive behaviors that lead teams to achieve higher performance and real, shared transformation.

This course will explore how to prepare people to approach change and the role of leaders in change and change communication, as well as building a change-management plan, addressing the critical levers called stakeholders, and how three fundamentals in nonprofit organizations – audience, stakes, and pace – have changed, and why leaders must adapt to them. Participants will use the real-time problem-solving training method, and go inside real organizations through case studies.


At the end of this course, you will be able to:

  • Explain how the role of “leader as communicator” is critical to success.
  • Create a change-management plan that prepares your team to approach and achieve change.
  • Lead people through the change curve.


  • Executive directors and CEOs
  • Board chairs and committee chairs
  • Senior staff
  • Communications or marketing leaders and staff
  • Development/fundraising leaders and staff
  • Other team leaders
  • Special-project managers


Jennifer Jiles is an award-winning communications leader, writer, content editor, producer, and college educator who has worked with more than 15 organizations in a range of industries as an employee or consultant. Jennifer’s diverse industry portfolio includes arts and entertainment, cyber security, global package delivery, transportation, logistics management, health care, retail, quick service restaurants, and telecommunications technology. Her communications management and marketing management extends to higher education institutions, including leadership roles with historically black colleges and universities, and numerous nonprofit organizations.

Jennifer has held managerial and executive positions in the following corporations and organizations and/or has appeared in the media as a spokesperson representing these employers: AFC Enterprises, AT&T, AT &T Network Systems, Clark Atlanta University and its Center for Cancer Research and Therapeutic Development, Dell SecureWorks, Thurgood Marshall College Fund, UPS, and UPS Worldwide Logistics. She has built a considerable track record in developing and executing communication strategy to support philanthropy and large-scale fundraising initiatives for non-profit organizations and colleges and universities. Her expertise supports annual fundraising campaigns, major gifts, and special campaigns.

Since 1999, Jennifer has been on faculty as an instructor of communication for several graduate and undergraduate courses at Georgia State University, a major public research university. She also oversees graduate students’ research as part of her role as instructor.


  • May 12, 2021


1:00 pm - 4:30 pm EDT


Online Class
You will receive log-in information after registering for the course.

Registration Details

GCN Members: $85
Nonmember: $110

Questions? Contact us at [email protected] or 678-916-3081.

May 12, 2021