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Nonprofit University

Certificate of Writing Outcome Measures

Join us for a two-day series on writing effective outcome measures, the kind that will wow your funders, help your board define success, and focus your programs on results. We will also cover dashboard creation, enabling you to display your outcomes, and discuss ways to track your outcomes.

Learn the distinctions among outputs, outcomes, results, and intermediate impacts; how to avoid meaningless measures; and tricks for crafting strong outcome statements. You’ll be prepared to answer donors when they ask how you’re “moving the needle,” and to help your colleagues and superiors do the same. Anyone in development or programs, serving at the executive level or on the board, will gain a strong competitive advantage in learning to write outcomes that demonstrate your impact – how you make a difference – rather than simply restate your outputs.

These two sessions are highly interactive, requiring participants to work frequently, individually and in teams, writing outcome measures. Bring your current measures in any area – including for more challenging activity like prevention, advocacy, and direct service – and we will work to improve them.


  • How to determine, write, and collect key performance indicators – aka outcome measures
  • How to build a dashboard to keep track of your outcome measures
  • How to set performance targets and revise them when needed


Kathy Keeley
Executive Vice President, Programs
Georgia Center for Nonprofits

Kathy has 20 years of experience teaching performance management to nonprofit and government agencies (federal, state, and local) through GCN and The Performance Institute. She’ll share principles and tips she developed through her work with those organizations, and with the funders that support them, to help you define impact and performance.


  • June 5 & June 12, 2019


9:00 am - 3:00 pm


Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303
Get directions

Registration Details

Member: $249  
Nonmember: $349

Questions? Contact us at [email protected] or 678-916-3081.



Thanks to the generous support of The Wells Fargo Foundation, GCN offers a limited number of partial scholarships for staff and board members of eligible organizations to attend Nonprofit University. Learn more

"An eye-opening experience about the importance of dashboards and how to effectively use data. Before this class, dashboards were among my least exciting tasks to complete. I now look forward to expanding and customizing them to help in evaluating program outcomes to developing grant proposals and tracking results." 

—Birtukan Assefa, Resettlement Manager, IRC Atlanta