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Nonprofit University

NPO 220 | Nonprofit Marketing and Communications

Effective marketing and communication strategies are increasingly more important as nonprofit organizations strive to prove their relevance and garner public support. Developing a strong brand and image can effectively communicate and position the organizations message firmly with potential donors and community stakeholders. Participants will learn the components of successful marketing; the complexities of brand management; and an effective marketing mix, including digital marketing.
 

LEARNING OBJECTIVES

At the end of this course, you will be able to:
  • Define the core of an organization’s brand.
  • Describe the components of an integrated marketing plan.
  • Develop an effective campaign message.
  • Develop a marketing and communications plan.
     

COURSE MODULES

Marketing and Communications

  • Target markets for nonprofits
  • Plan development
  • Enhancing reputation and visibility
  • Streamlining and coordinating communications

Brand Management

  • Brand Definition
  • Mission and brand alignment
  • Appealing to multiple stakeholders

Marketing Mix

  • Owned, earned, shared, and paid
  • Digital marketing for today's nonprofit

Dates

  • January 28, 2021

Time

9:00 am - 12:30 pm EST

Registration Details

Fees
Member: $80
Nonmember: $105

Questions? Contact us at [email protected] or 678-916-3081.


January 28, 2021