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Nonprofit University

Certificate of Nonprofit Marketing


Learn to promote and communicate your organization’s message and further its ideals and goals with this four-part series on successful nonprofit marketing strategy and execution. By developing a marketing orientation, you will help your organization compete more effectively for customers, donors, members and volunteers. Gain the essential training, tools and techniques to develop a strategic marketing plan to enhance your organization’s bottom line and mission impact.

WHAT YOU WILL LEARN

  • Acquire essential marketing skills, tools and techniques to identify, evaluate and solve marketing problems.
  • Understand the components that make up compelling marketing plans that succeed in delivering increased participants, donors, volunteers and members within a competitive environment.
  • Discover creative ways to apply marketing principles and practices to meet your nonprofit’s needs.
  • Understand the “why’s” behind basic marketing practices.
  • Learn to think like a marketing professional.
 

PROGRAM MODULES

MKT 210 | Nonprofit Marketing Fundamentals
Learn the fundamental marketing concepts that build awareness and engagement for our organization as a whole and of a specific program, product, service or event. Implement essential marketing strategies to help you decide how to unveil a new offer or to test your existing marketing strategy.

MKT 220 | Using Market Research to Maximize Results
Understanding how to connect with and engage your target audiences forms the basis of both the strategic planning processes and for building successful marketing programs. Learn the process for conducting successful market research, and how to effectively utilize market “intelligence” to help your nonprofit differentiate, compete and maximize results.

MKT 230 | Building Targeted Nonprofit Products And Services
Discover how to develop strategically planned programs, events, products and services  that appeal to your target audiences, create sustainable/profitable offerings, and position your offerings to reach your objectives.

MKT 240 | Planning for Promotion Success
To successfully generate revenue from fees or investments, an organization must build a brand and continually maintain awareness. Explore the strategies and tools needed to achieve promotional success, including: the basics of messaging; promotional budgets;and tools for promotion management and evaluation.

Program Stats

Dates

  • Starts April 2, 2018

Time

9:30 am - 12:30 pm

Address

Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303

Registration Details

 


“To be effective, all organizations need this!”

Tim VanValkenburg, XtraordinAir