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Nonprofit University

Certificate of Digital Fundraising

Learn why digital fundraising is so important right now, who's donating online, and what to expect out of our newest online series in this short video Q&A with NU Instructor, Fee Freeman.


With this three-part series – brand new for 2020 – nonprofit fundraisers and digital marketers will learn how to raise more money, build community, and inspire people to action online. 

Now more than ever, most of our daily activities take place in the digital space, and technology is rapidly revolutionizing the way people give. Nonprofit fundraisers must adapt to shifting donor preferences and expectations – especially if they want to engage younger generations, the digital natives looking for deeper connections and the chance to join something bigger than themselves. 

Learn to redeploy the requirements of traditional, in-person fundraising – cultivation, communication, and time – in the digital worlds of your supporters, and you can build relationships that lead to even greater rewards: in peer-to-peer fundraisers, online ambassadors, and more.

Through a combination of long-term strategy for digital communications and practical, hands-on campaign development, participants will discover how to cultivate supporters virtually and leave with a detailed game plan, fundraising copy, impact stories, and eye-catching visual assets for their next digital fundraising campaign – whether for GAgives on #GivingTuesday, a one-off special project, or a virtual event!

These three courses can be taken individually or as a series. Each course has pre- and in-class activities to reinforce learning.

 

WHAT YOU WILL LEARN  

  • How to build and grow an engaged online community that’s ready to take action for your cause
  • Mobilizing and equipping your supporters to become fundraisers for your organization
  • Designing a digital campaign that tells a clear story and inspires your supporters to give
  • Best practices for ethical, strengths-based storytelling
  • Graphic design basics and how to create eye-catching campaign materials using free online tools
  • Adapting and optimizing campaign content for various digital platforms

 

Team members who engage with fundraising, especially from individuals:

  • Fundraising and development staff
  • Marketing/communications staff
  • Board members, especially those serving on fundraising committees

 

INCLUDED COURSES

FND 250 | Peer-to-Peer Fundraising: Building an Engaged Online Community
This course will help participants develop long-term strategies to engage the full community – donors, volunteers, staff, board members, and beneficiaries – through online platforms, and equip them to become passionate advocates and fundraisers for the organization.

FND 251 | Digital Storytelling and Content Creation 
In this hands-on workshop, participants will learn best practices for collecting and crafting ethical, strengths-based stories that celebrate the people they serve and the impact of their work; they’ll also gain practical experience creating eye-catching visuals.

FND 252 | Planning and Designing Digital Campaigns 
Learn how to uncover and develop the story behind your fundraising goal in order to inspire your community to give, and find out how and when to deliver your messages to ensure the greatest impact. Participants will create a detailed game plan for their digital fundraising campaign, including a calendar for integrated digital communications across multiple channels, and the foundational copy – the Goal, the Why, and the Ask – for your campaign.

FACILITATOR 

Fee Freeman is the Founder and Principal Consultant at Fee Freeman Consulting, where she helps nonprofits to develop ethical and engaging digital storytelling strategies and campaigns that raise money, build community, and inspire people to action online. Fee is a bold and creative strategist and storyteller with a decade of experience in nonprofits and political communication, working specifically with refugees, immigrants, young people with disabilities, and other vulnerable populations. She has secured media coverage for nonprofits in top outlets including The New York Times, The Wall Street Journal, and CNN, and has raised hundreds of thousands of dollars from individuals through online fundraising campaigns. For the last four years, Fee has managed communications, advocacy, and digital fundraising for the International Rescue Committee (IRC) in Atlanta and served as the Communications Chair of the Coalition of Refugee Service Agencies (CRSA). Originally from Edinburgh, Scotland, Fee first came to the U.S. in 2007 when she was selected as a Georgia Rotary Student Program scholarship recipient, and spent a year studying at Georgia Southern University. She went on to earn a BA in Journalism with a Minor in Human Rights from the University of Roehampton in London and a MA in Political Communication from the University of Leeds. Fee was honored to be included in the Green Party of England and Wales ’30 under 30’ Class of 2012, the Young Nonprofit Professionals Network - Atlanta Chapter ’30 under 30’ Class of 2018, and the Georgia Center for Nonprofits High Potential Diverse Leaders Class of 2017.

 

Dates

  • AM Series starting July 7, 2020
  • PM Series starting July 16, 2020

Time

AM Series: 9:00 am - 12:30 pm ET PM Series: 1:00 pm - 4:30 pm ET

Address

Online class
You will receive log-in information after registering for the course.

Registration Details

Fees
GCN Members: $110
Nonmember: $175

Morning Series July 7, 2020 (FULL)

FND 250 - 7.7.20
FND 251 - 7.14.20
FND 252 - 7.21.20


Afternoon Series July 16, 2020 (FULL)

FND 250 - 7.16.20
FND 251 - 7.23.20 
FND 252 - 7.30.20