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Member Webinar Series | Media Training: Working Effectively with the Media

Getting the organization and your programs in the media is vital. It raises awareness of your organization and its mission. It helps increase visibility to donors and support your fundraising efforts. And it is critical to your effectiveness as an advocate.

GCN is hosting three member webinar trainings designed to help increase your media savvy and help you fully leverage the opportunity to gain earned media coverage to get your story out in these rapidly changing times. This series is for any nonprofit staff who might engage or speak with the media on behalf of the organization. We encourage both management and development staff to participate in this series to learn more about effectively working with the media. 

Part 1
Media Training:
Tips and tricks for successful media interviews

This introductory session teaches you how to effectively work with the media, conduct an interview, and develop your own personal style. Learn how to get your message across to tell the story you want told. 

Part 2
Media and Crisis Communications: 
How to get ahead of the crisis with the media

This session focuses on crisis communications in the event of a tragic situation with a client or staff members, loss of funding, or internal turmoil. We all face difficult situations from time to time in our organizations. How do you create the message and get ahead of the story, so that you are proactive rather than reactive?  What messages work and what things should you avoid? How do you prepare, and what can you say, and what not to say, to stay on the good side of the story?

Part 3
Media and Advocacy:
How to work with the media to support your advocacy agenda 

Media relationships are an important part of advocacy, if you want to pass legislation, tell your story about funding changes or the need for policy changes on behalf of our clients. Learn traditional and social media tips for supporting your advocacy efforts. Learn how communications plan goes hand in hand with advocacy. We will share tips for getting your advocacy message across to build grassroots and stakeholder support.


About our Presenters


Mitch Leff
President, Leff & Associates
Leff is a 20-year Atlanta public relations veteran, recognized as one of the strongest and most effective media relations specialists in Atlanta. His expertise spans non-profits, business to business, consumer products, sports marketing, special event marketing, education, healthcare, technology and telecom.  Keeley and Leff worked together for four years to get five pieces of legislation passed. Leff worked with a number of nonprofit organizations to raise their brand identity and create awareness for organizations.

Kathy Keeley
Executive Vice President, Georgia Center for Nonprofits

Kathy's long and illustrious career includes serving as Chief of Staff to the Mayor of Minneapolis, leading a number of nonprofits, and 15 years of consulting work for city governments, corporations, and nonprofits.

Program Stats:


Tuesday, April 18, 2017

Wednesday, April 26, 2017

Thursday, May 11, 2017


11:00 am - 12:00 pm

Registration Details

These webinar events are complimentary and exclusively for staff and board members of GCN member nonprofits. Not a member yet? Learn more about the benefits of GCN Membership and join today.

May 11 | 11am – 12pm
Media and Advocacy


If you need assistance with logging in and registering for this event, please call our GCN membership team at 678-916-3080.