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GAgives on #GivingTuesday Campaign Kickoff Event


It's time for our annual GAgives campaign launch event, bringing together participating nonprofits with peers, experts, and GCN’s GAgives team for a morning of knowledge-sharing and camaraderie as we get ready to make this our state's biggest day of giving yet!

The best fundraising campaigns—traditional or online—combine incentive funds, challenge gifts, a clear communication strategy, and personalized touch-points to tell a compelling story that inspires and activates current and new supporters. In this special two-part event designed for your executive, development, and communications teams, we'll take a deep dive into how to make that happen. We’ll hear from a panel of seasoned campaign professionals first, then follow with breakout sessions to talk tactics about how to build community buzz, leverage challenge and matching grants, and optimize your GAgives profile to engage and expand your donor base through your campaign.

This first-come, first-served event is complimentary to all GCN members and GAgives participants.


Rally & Group Photo

Start the day by participating in our inaugural GAgives on #GivingTuesday group photo. You’ll be part of our 2017 public-facing campaign AND be entered in a drawing** to win $500 for your favorite nonprofit!

Check in at the Equitable Building front lobby, then head just across Peachtree to the Woodruff Park "waterfall" and join the crowd!

Connect with peers and join our first photo session with our new campaign signs while you wait and get the social buzz started! (hashtag combo: #GAgives on #GivingTuesday)


Panel Conversation

Hear from our panel of leaders who will share creative and impactful strategies and tactics that will maximize your giving campaigns for this year's GAgives and beyond.

Lynne Moyer, Founder & CEO, Luminate Marketing
Teni-Ola Ogunjobi, Community Engagement Associate, Global Village Project
Ankur Chatterjee, Board President, Enduring Hearts
Andrew Moon, Digital Marketing Strategist | Senior Account Executive, Client Strategy at Edelman

1st degree connection

Facilitated by Karen Beavor, President and CEO, GCN



Following the panel, join us for an interactive exchange focused on tactics that will socialize and supercharge your individual giving campaign:

Max your Gifts! Increase donations through
challenge and matching gifts on GAgives

When it comes to Giving Day campaigns, building in incentives encourages potential donors to give, or even increase, their giving, as well as inspire others, expanding your circle of supporters. Even a small amount of money can boost your results. Join this session to learn how to leverage your end-of-year campaign to activate even more donors to your cause; create your own donor challenges and matching gifts leveraging our Max My Gift Challenge tools and techniques; and organize games to make your promotions fun, exciting, and engaging to both your traditional supporters and new audiences.

Session Leaders:
Karen Beavor, President and CEO, GCN
Ankur Chatterjee, Board President, Enduring Hearts

Create a social campaign that
drives GAgives success

Do you have a plan to generate the kind of social media buzz that will get attention, spark conversation, and ultimately help you raise big dollars on #GivingTuesday? Join us for insights on tactics and practices from experts and peers about how to craft winning social campaigns to build followers, activate your donors, and start a social movement that is shareable, clickable, and optimal for spreading online.

Session Leaders:
Teni-Ola Ogunjobi, Community Engagement Associate, Global Village Project
Andrew Moon, Digital Marketing Strategist | Senior Account Executive, Client Strategy at Edelman

Optimize your GAgives profile

Get your questions answered by the expert. Susan will highlight new features of the GAgives.org platform, provide guidance on how to customize your nonprofit's landing page, share additional resources, and then open up for Q&As.

Session Leader:
Susan Higgs, Click & Pledge


Can't make it in person? 

Tune into our private Facebook Group, GAgives on #GivingTuesday Peer-learning Exchange, on the day of the event to watch our live stream, including coverage of the panel conversation and Max My Gift breakout session. TIP: Join the group now, so there'll be no delay in logging on.


**The winner of our drawing from among particpants in our group rally & photo will be presented with a certificate, along with a contact card to donate $500 to the nonprofit of their choice.

Program Stats:


Thursday, September 28, 2017


9 am - 12 pm


Equitable Building
18th Floor Conference Room

100 Peachtree Street NW
Atlanta GA 30303

Parking: There are many options within several blocks’ radius, and most offer $4-5 all-day rates if you arrive before 9 am. See area parking lot map here

Registration Details


Need to set up an account to register for this event? 
Click here to create a free account. Please note that if multiple people from your organization would like to register, each person will need to do so under an individual account.

Need assistance? Please contact the GCN membership team at [email protected] or (916) 678-3080.


8:30 - 9 am
Check-in for Rally & Group Photo
Stop by our registration desk in Equitable Building front lobby and get your ticket for the $500 drawing. For particpants oof rally and group photo only.

9 - 9:30 am
Rally & Group Photo
Join us at the Woodruff Park "waterfall" just across Peachtree Street from the Equitable Building.

9:30 - 10 am
Registration & Networking

10 - 10:15 am

10:15 - 11 am
Panel Conversation

11 am - 11:05 am

11:05 am - 11:15 am

11:15 am - 12 pm