It's time for our annual GAgives nonprofit launch event, bringing together participants with peers, experts, and GCN’s team for a morning of knowledge-sharing and camaraderie. Together, let's get ready to make this #GivingTuesday a record day of generosity for nonprofits across our state!
The best fundraising campaigns—traditional or online—combine incentive funds, challenge gifts, a clear communication strategy, and personalized touch-points to tell a compelling story that inspires and activates current and new supporters.
In this special event designed for your executive, development, and communications teams, we'll take a deep dive into how to make that happen. We’ll hear from two panels with members of GAgives campaign teams, and a #GivingTuesday keynote about where the movement is heading, highlighting campaign creativity from around the world
RALLY & PHOTOS
Start the day by participating in our official GAgives on #GivingTuesday group photo at the Woodruff Park Fountain. You’ll be part of our 2018 public-facing and PR campaign AND entered in a drawing** to win $500 for your nonprofit! Be sure to check in with our team (holding the balloons) to qualify for the drawing.
Tip: Be an early bird to get some candids of your team and help get the social buzz started using the hashtags: #GAgives on #GivingTuesday.
PANEL: Planning a development campaign that
rallies supporters and engages new donors
Lee Ann Else, Development Director, HealthMPowers
Megan Rock, Executive Director & Partnership Development, Girl Talk
Grace Murphy, Director of Development, Canine Assistants
Melissa Brogden, Director of Development and Communications, Emmaus House
Facilitated by Betsy Reid, VP Marketing & Communications, GCN
KEYNOTE: Tapping into the Power of #GivingTuesday
Jamie McDonald, Community Lead, #GivingTuesday
After leading three successful GivingTuesday campaigns, Jamie McDonald joined the #GivingTuesday team to work with community campaigns around the world. In this presentation, she’ll discuss the power of the #GivingTuesday movement to energize new donors, kick off your end-of-year campaign, and improve your digital fundraising program. Learn how your nonprofit can make the most of this global day of generosity, inspired by examples of creative #GivingTuesday campaigns from around the world.
PANEL: Communications strategies and tactics
that build the buzz and inspire giving
Amy Alvarez, VP of Marketing & Communications, Make-A-Wish Georgia
Fiona Freeman, Communications Coordinator, International Rescue Committee in Atlanta
Laura Coats, Development and Communications Manager, Pro Bono Partnership of Atlanta
Carolyn Buonomo, Communications Specialist, Tommy Nobis Center
Moderated by April Voris, Chief Zealotry Officer, Partner, GRM
Can't make it in person? Tune in to the livestream on our private GAgives Facebook Group. Join the group now, so there'll be no delay in logging on.
**The winner of our drawing from among participants in our group rally & photo will be presented with a certificate, along with a contact card to donate $500 to the nonprofit of their choice.
August 17, 2018
8:45 am - 11:45 am
Woodruff Park Fountain
(on Peachtree, one block south of Georgia Pacific)
133 Peachtree Street NW
Atlanta GA 30303
See it on Google Maps
Please complete a separate registration for each attendee.
This first-come, first-served event is complimentary to all GAgives participants.
Need assistance with registration? Reach out to the GCN membership team at [email protected] or 916.678.3080.
8:45am – 9:15am
Rally and Photos @ Woodruff Park Fountain
9:15am – 9:30am
Check-in at Georgia Pacific
9:30am – 10:15am
10:15am – 11:00am
11:00am - 11:15am
11:15am - 11:45am
11:45am – 12:15pm
Use the Peachtree Center station. The southwest entrance is just across the street from the Georgia Pacific building.
The Georgia Pacific Parking Garage offers a $6 early-bird rate with entry before 9 am. There are many options within several blocks’ radius, and most offer $4-5 all-day rates if you arrive before 9am.