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DOING LAB | Write the Marketing Plan

Marketing has become an important tool for nonprofits  to raise awareness, attract clients, find donors, and get the word out about your organization. And yet, most nonprofits do not have marketing professionals on staff and cannot afford consultants.

The answer? This Doing Lab, where you'll write your complete 12-month marketing plan over two sessions. Templates and samples will be provided to download, use in the session, and take away with you. Homework between sessions is required. Bring your board members or other staff that might have to work with marketing in the organization. Teams of three to four are best. 


  • Understand the fundamentals of marketing planning and how to identify your target customer segments.
  • Develop the appropriate plan template, calendar, and goal worksheets. 
  • Work with your team to complete a marketing plan. 
  • Receive targeted advice on effective strategies.


  • Executive director and/or marketing/development director (whoseever is responsible for creating the plan)
  • Board chair or other members that are involved in marketing


Please bring a laptop! Electronic templates and samples will be provided to download and use in class (and beyond); they will include a marketing plan, a calendar, and a goal sheet. 

We will ask you to complete sections of the plan in class, using help from our roving consultant, who will provide advice and information for each participating team. 

Expect homework between sessions: We will ask you to complete some sections off-site, which we’ll review in the second session. 

Small organizations (those without a full-time staffer dedicated to marketing) should join this small-cohort “doing” experience and create your own plan alongside your fellow nonprofits; sharing and peer-to-peer learning will be encouraged. We recommend signing up a team of 2 to 5 to participate in the Lab. GCN consultants will provide individualized assistance for each organization.

Program Stats:


4:00 pm - 5:30 pm EST


Online Class
You will receive log-in information after registering for the course.

Registration Details

$350 per organization
Includes 2 to 5 representatives from your organization.

Once your organization has completed registration please email a complete list of attendees to [email protected] at least 48 hours prior to the Lab.


Note: This is a Nonprofit Consulting Group program, not a Nonprofit University course, so subscriptions do not apply and this program is not eligible for Wells Fargo Scholarships.

Learn more about DOING LABS and explore other opportunities.