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DOING LAB | Write the Marketing Plan

Marketing has become an important tool for nonprofits  to raise awareness, attract clients, find donors, and get the word out about your organization. And yet, most nonprofits do not have marketing professionals on staff and cannot afford consultants.

The answer? This Doing Lab, where you'll write your complete 12-month marketing plan over two sessions. Templates and samples will be provided to download, use in the session, and take away with you. Homework between sessions is required. Bring your board members or other staff that might have to work with marketing in the organization. Teams of three to four are best. 

LEARNING OBJECTIVES

  • Understand the fundamentals of marketing planning and how to identify your target customer segments.
  • Develop the appropriate plan template, calendar, and goal worksheets. 
  • Work with your team to complete a marketing plan. 
  • Receive targeted advice on effective strategies.

WHO SHOULD ATTEND

  • Executive director and/or marketing/development director (whoseever is responsible for creating the plan)
  • Board chair or other members that are involved in marketing

LAB DETAILS

Please bring a laptop! Electronic templates and samples will be provided to download and use in class (and beyond); they will include a marketing plan, a calendar, and a goal sheet. 

We will ask you to complete sections of the plan in class, using help from our roving consultant, who will provide advice and information for each participating team. 

Expect homework between sessions: We will ask you to complete some sections off-site, which we’ll review in the second session. 

Small organizations (those without a full-time staffer dedicated to marketing) should join this small-cohort “doing” experience and create your own plan alongside your fellow nonprofits; sharing and peer-to-peer learning will be encouraged. We recommend signing up a team of 2 to 5 to participate in the Lab. GCN consultants will provide individualized assistance for each organization.

CONSULTANT

GCN Senior Consultant Elizabeth Runkle possesses a diverse background, having generated and implemented innovative and breakthrough ideas within the social sector, and having worked with low-wealth and marginalized populations for over 12 years. She has advised numerous nonprofits and small businesses on strategy and business models, and is an expert in social enterprise.

 

 

 

Program Stats:

Date

Session 1: November 7, 2019

Session 2: November 20, 2019

Address

Georgia Center for Nonprofits
Training Room
100 Peachtree Street NW
Atlanta GA 30303

Registration Details

Cost:
$500 per organization
Includes 2 to 5 representatives from your organization.
Dinnner is included.

Once your organization has completed registration please email a complete list of attendees to [email protected] at least 48hrs prior to the lab

Note: This is a Nonprofit Consulting Group program, not a Nonprofit University course, so subscriptions do not apply and this program is not eligible for Wells Fargo Scholarships.

Learn more about DOING LABS and explore other opportunities.