In this 2-session Lab, you’ll write a 12-month development plan for fundraising, donor engagement, social media, and your annual appeal. The annual development plan is a nonprofit’s fundamental fundraising blueprint, crafted each year to manage the development process. This plan organizes all development objectives and targets, the tasks necessary to meet them, and timelines for accomplishing each task. In providing specific guidance and direction for implementation, the annual development plan does not just serve as a roadmap for staff, but gives the board (and the development committee in particular) the opportunity to see exactly how and when they can help.
March 26 & April 16 Sessions: Due to COVID-19 safety precautions, this class will be offered online via Zoom. Registrants will be emailed the day before their class with detailed instructions and the Zoom meeting link. Please note the time for the Zoom classes will be provided in the email. GCN is actively monitoring information from the CDC and health department and we understand that the situation is fluid, so we plan to be in contact with any changes.
- Understand the fundamentals of development planning and how to build your plan using key categories of revenue such as foundation, corporate, event, individual, and major gifts.
- Develop the appropriate plan template, calendar, and goal worksheets.
- Work with your team to complete an annual development plan.
- Receive targeted advice on effective strategies.
WHO SHOULD ATTEND
- Executive director and/or development director (whosoever is responsible for creating the plan)
- Development committee chair and/or committee members
- Board chair or other officers
Electronic templates and samples will be provided to download and use in class (and beyond); they will include a development plan, a calendar, and a goal sheet. We will also use a “gift table” for those raising money from individuals.
We will ask you to complete sections of the plan in class, using help from our roving consultant, who will provide advice and information for each participating team.
Expect homework between sessions: We will ask you to complete some sections off-site, which we’ll review in the second session.
Small organizations (those without a full-time staffer dedicated to development) should join this small-cohort “doing” experience and create your own plan alongside your fellow nonprofits; sharing and peer-to-peer learning will be encouraged. We recommend signing up a team of 2 to 5 to participate in the Lab. GCN consultants will provide individualized assistance for each organization.
Elizabeth Runkle brings a diverse background of generating and implementing innovative and break-through ideas within the social sector, and has worked with low-wealth and marginalized populations for over 12 years. She has advised several nonprofits and small businesses on strategy and business models, with expertise in social enterprise. Learn more
Session 1: March 26, 2020
Session 2: April 16, 2020
(Registration includes both sessions)
4:00pm - 6:30pm
$500 per organization
Includes 2 to 5 representatives from your organization.
Note: This is a Nonprofit Consulting Group program, not a Nonprofit University course, so subscriptions do not apply and this program is not eligible for Wells Fargo Scholarships