On May 1st, at the Fox Theatre, join us for a unique afternoon-into-evening event bringing nonprofits together with philanthropic leaders and members of the business community for learning, sharing, and networking.
We’ll kick off the afternoon with a lively Community Marketplace, where you can network with peers and solution providers. GCN members are invited to participate in Nonprofit Funding Roundtables, a unique opportunity to interact with foundation leaders and peers to explore trends and share best practices in key funding areas. Then, join us for an Keynote Presentation, followed by a Cocktail Party.
I ♥ Your Cause: Creating a donor-cause romance that builds enduring support
Do your donors and stakeholders absolutely love your organization? Do you have their unwavering loyalty? Would they fight to keep you in their lives? Would they recruit others to love you just as much?
Nonprofit professionals must understand that people—donors, stakeholders, volunteers—will only form enduring relationships with your organization if you build an emotional connection with them. That requires a different kind of marketing mindset than the one attuned to the now-classic disciplines of “fundraising” and “friend-raising.”
Marketing expert and author Tim Halloran reveals what it takes to cultivate deep, enduring relationships between your nonprofit brand and your donors—as well as with stakeholders, members, and volunteers. Halloran will share examples, strategies, and tools gleaned from his interviews with marketers at some of the world’s most iconic brands, showing how they transcend the “what” by establishing the powerful emotional connections that create deep, lasting relationships. Step by step, Halloran will provide a set of marketing principles that will enable your nonprofit brand, no matter its size or budget, to start, grow, maintain, and troubleshoot a flourishing relationship with your supporters and the stakeholder communities you serve.
“Marketing is changing and changing fast,” says Halloran. “My goal is to get you thinking in a radically new way about how to connect others with your cause, and it starts by creating a relationship. My goal is to inspire nonprofits to explore new ways to connect with those who support you by creating and nurturing a genuine relationship—one that’s as exciting and enduring as a great romance.”
Tim Halloran is president of Brand Illumination. He has built, directed, and consulted with some of the world's largest brands, at top companies including Coca-Cola, Home Depot, Kraft Foods, Procter & Gamble, Delta Airlines, glacéau (vitaminwater and smartwater), Georgia Pacific, the NBA, and Turner Broadcasting System. His successes include the national launch of Powerade sports drink and its sponsorship of the Olympics, co-development of Dasani bottled water, and the development of Coke's first Internet marketing initiative. He was awarded Innovator of the Year by Coca-Cola and named Max Award Finalist for Innovation by Georgia State University. He has taught at Emory University and Mercer University, and he lives in Atlanta with his wife and three children.
Nonprofit Funding Roundtables
Exclusive to GCN members: Take advantage of this unique opportunity to gain valuable insight from the experience and expertise of experts and peers in your focus area. Reserve your place at a small-group roundtable discussion in your nonprofit’s focus area. Philanthropic and nonprofit leaders will partner to guide these informal discussions addressing top funding issues and trends. Advance registration is required to reserve your place. RSVPs are accepted on a first-come, first-served basis.
Announcing our roundtable topics:
Arts & Culture (FULL) – Converse about the creative and innovative ways arts and cultural organizations are approaching funding opportunities.
Capital Campaigns (FULL) – Coming out of the recession, many nonprofits that put their capital needs on hold are looking to build and repair. This conversation will center on creating and funding a capital plan.
Health Services (FULL) – Join the conversation to explore how nonprofits and foundations can come together to expand access to affordable, quality healthcare for individuals and communities.
Human Services (FULL) – This conversation will focus on funding opportunities for organizations focused on improving the quality of life in ways that enable individuals to become self-sufficient, active participants in their communities.
Engaging Individual Donors via Georgia Gives (FULL) – Georgians raised $1.4 million for nonprofits on Georgia Gives Day 2013. Join this table to discuss how nonprofits may utilize GA Gives Day to boost donor engagement.
Environmental – Discuss strategies and funding opportunities for environmental nonprofits or organizations looking to be greener.
Education (K-12) – In this roundtable, participants will be able to discuss strengthening success in education with a leader in funding education and a nonprofit finding innovative partnership opportunities.
Youth (Social Services) – Share with organizations and funding partners serving the needs of children, youth and families.
Youth (Child Development) – Discuss strategies and funding opportunities for nonprofits invested in and serving young children and families.
Volunteerism – The Metro Atlanta Corporate Volunteer Council and a partner nonprofit will facilitate a conversation about engaging and leveraging the power of corporate volunteers, a key component to a lasting funding relationship.
General Operating Support for Nonprofits: Common Good Fund – Unrestricted funds are hard to come by, but often an essential part of keeping your operation running. Join a representative of The Community Foundation for Greater Atlanta’s Common Good Fund for a conversation around opportunities and strategic uses for general operating support.
Throughout the afternoon, explore resource solutions from sponsors, partners and exhibitors, showcasing products and services focused on meeting nonprofit needs.
Alliance of Nonprofits for Insurance, Risk Retention Group
Annual Registration Management Services
Atlanta Marriott Marquis
Brooks, McGinnis & Company
Creative Research Solutions
EDGE Business Systems
Enterprise Fleet Management
Georgia Center for Nonprofits: Membership, Consulting and Nonprofit University
Georgia Gives Day
Guest Relations Marketing
InwardBound Center for Nonprofit Leadership
Marshall, Jones & Co.
Mauldin & Jenkins
Philadelphia Insurance Companies
The Donor Motivation Program
The Fox Theatre
Warren Averett & GH&I
Thursday, May 1, 2014
2:00 - 7:00pm
The Fox Theatre
660 Peachtree St. NE
Atlanta, GA 30308
2:00 - 7:00pm
2:15 - 3:30pm
Nonprofit Funding Roundtables (GCN members only)
2:00 - 4:00pm
4:00 - 5:30pm
5:30 - 7:00 pm
Parking and Public Transit
Parking for The Fox Theatre is available in a variety of paid lots within a roughly four block radius. The Fox is also easily accessible on MARTA's Red and Gold lines via North Avenue Station.
Advance registration is required to reserve your place. RSVPs are accepted on a first-come, first-served basis. For assistance with registration, call (678) 916-3080.
Thank you to our sponsors: