39 Days of IDEAS | Day 17: One new brand for two nonprofits
Unveiled at their Red, White and NEW fundraising event on August 1, the new organization’s name and brand identity reflects an evolved vision: “New American Pathways will help refugees from the moment of their arrival in Georgia through their journey to citizenship,” said RRISA ED Paedia Mixon, who will oversee the organization following the merger. “Beginning with resettlement services, and by keeping a strong focus on jobs, education, cultural integration, individual and female empowerment, and building strong families, our specially designed programs will provide proven pathways to self-sufficiency and success.”
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