39 Days of IDEAS | Day 17: One new brand for two nonprofits

As Refugee Resettlement and Immigration Services of Atlanta and Refugee Family Services have been preparing for their merger, they’ve also undergone an in-depth rebranding exercise, and are set to become New American Pathways on Oct. 1. 

Unveiled at their Red, White and NEW fundraising event on August 1, the new organization’s name and brand identity reflects an evolved vision: “New American Pathways will help refugees from the moment of their arrival in Georgia through their journey to citizenship,” said RRISA ED Paedia Mixon, who will oversee the organization following the merger. “Begin­ning with resettlement services, and by keeping a strong focus on jobs, education, cultural integration, individual and female empowerment, and building strong families, our specially designed programs will provide proven pathways to self-sufficiency and success.”


Each quarter, Georgia Nonprofit NOW delivers the practical know-how, thought-leader insight, sector news, and community updates you need to be a High Performance nonprofit professional. Become a GCN member, and get the only magazine devoted entirely to the Georgia nonprofit sector, delivered straight to your mailbox and available online. 

The Georgia Nonprofit NOW team: Betsy Reid, Editor-in-Chief: Marc Schultz, Managing Editor; and Tom Zimmerman, Community Editor 

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