A 6-month planner for #GivingTuesday campaigns

May 07, 2018
| by Guest Contributor |

Straight from the #GivingTuesday team, based on years of experience, these month-by-month steps will ease your campaign planning and help prepare you for the big day!
 

July-August

Ready, set, plan! Have a staff meeting and select the team that will work on your campaign. Assign roles and start floating ideas for how your organization can get involved. If you need inspiration, check out our ideas and case studies to see what other organizations have done in the past.

Collaborate. More and more organizations are working together to have a greater impact on #GivingTuesday. Talk to your current partners or reach out to organizations who work in your city or on a similar cause and see if together, you can do more.

Set a goal. Would you like to recruit more volunteers? Get more social media followers? Raise more money for a campaign? Whatever your initiative, set a goal and give your staff and community something to aim for.

Find a match. We’ve seen a lot of success around matching campaigns. Start early and reach out to an organization to see if they would like to work with you on a matching campaign for #GivingTuesday.

September

Announce. Share your plan and goal in a press release or with a staff or community launch party, and start spreading the word about your plans for #GivingTuesday on social media.

Share your story. Write a blog post about your campaign and share it on the #GivingTuesday website.

Send a save the date. Schedule some regular social media messages and send a newsletter or e-blast to make sure your community has #GivingTuesday marked on their calendar.

Have fun on social. Some organizations create their own #GivingTuesday hashtag to talk about their campaign (for example: #GivingZooDay, #GivingShoesDay, #GivingTuesdayJHU). Others customize our logo and graphics to match their brand colors. We love this creativity and September is the perfect time to start using these materials to spread the word about your campaign.

October

Build a drumbeat. Start scheduling regular (2-3 times a week or more) social media messages to talk about your campaign.

Pitch your local press.  Share your campaign plans with your local media. We see a lot of coverage for #GivingTuesday: Now is the perfect time to reach out and see how you can promote your story.

Remind everyone it’s one month to go. The last week of October, send a “1 Month to Go” email, newsletter and social media messages to make sure your board, staff, and community knows that we are in the final countdown for #GivingTuesday!

Send invites. If you are planning an in-person event or celebration on #GivingTuesday, send out invitations!

Finalize your evaluation strategy. Tracking activity and evaluating your campaign is a great way to learn more about how your organization engages its community. Find a team member to oversee this evaluation and use the resources on the #GivingTuesday website to determine how you will track, measure and share the results from your campaign.

November

Go big on social media! There’s less than a month to go — tweet, post, snap, share and do whatever you can to get your campaign out there. Remember to use the hashtag #GivingTuesday in your messages so we can retweet and share your plans.

Continue pitching the press. Share your story to get your team and community excited on #GivingTuesday. The next day, send out thank you messages and start collecting and sharing results.

December

Share your results! Email the #GivingTuesday team at [email protected] with any interesting findings or announcements we can share.

Say thank you. Thank your staff, donors, volunteers, partners, faculty and community.

 

Continue to use the momentum from #GivingTuesday to boost your end-of-year or holiday campaign.

 

 

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