Your road map for Georgia Gives Day 2016By Rachel Letcher | Georgia Nonprofit NOW, Summer 2016
We are excited to present our fifth annual Georgia Gives Day on Thursday, November 17, 2016. Join our online giving movement, fueled by a growing collaboration of nonprofits, companies, foundations, media outlets, and government partners, which has contributed $9.2 million so far to our state’s nonprofits. Start planning now to take full advantage of this unique opportunity to activate your cause champions, expand your circle of supporters, and join your sector colleagues in raising awareness of the many missions that are collectively making our state a better place to live, work, and play.
Last year, Georgia Gives Day raised a record-breaking $3.67 million—up 60 percent over our 2014 tally—from close to 17,500 donations, all made in a single day. Nonprofits who saw the most outsized results were those that developed compelling, sustained campaigns and fully leveraged incentive programs, from power hour participation and golden ticket giveaways to fielding their own “Max My Gift” challenges.
Georgia Gives Day has also proven a strategic opportunity to energize current donors and attract new ones. Our 2015 post-event survey found that 20 percent of Gives Day donors gave more than they’d initially planned, 14 percent gave to a nonprofit they’d never given to before, and 8 percent were making their first-ever nonprofit donation.
With just four months until Georgia Gives Day, here’s a guide to get your campaign planning in motion. We’ll be rolling out additional, free-to-use support resources over the next few months to help you create a campaign that will benefit your organization, and help us smash records again this year!
If you’ve participated in years past, you’re already registered for Georgia Gives Day 2016. If this is your first time, visit GAgives.org, sign up your organization today—all Georgia nonprofits are eligible—and take advantage of our free online fundraising tools and training opportunities. (The deadline to register is Oct.1.)
NEXT: START PLANNING
1. ADD November 17, 2016 to all of your organization’s calendars—including those for development, communications, programmatic and executive staff, board members, and volunteers.
2. ASSEMBLE your Georgia Gives team and designate a campaign leader. If capacity is a problem for an area like promotion, consider a short-term partnership with a savvy student or skilled volunteer to support the initiative.
3. GET a specific fundraising goal for a specific project or need.
4. BUILD your Georgia Gives profile on GAgives.org. Finish your profile with photos, mission or impact statements, information on needs, client or volunteer testimonials, videos from the field, and anything else that will tell donors the story of your work. Be sure to personalize the thank-you email that donors will receive, explaining the impact they’ve made possible. (Our Guide to Building Your Profile can help you get started.)
5. JOIN the community conversation by connecting with @GAgives on Facebook,Twitter, and Instagram and using #GAgivesday to tag all your posts.
7. CATCH UP on our resource collection, including on-demand webinars, toolkits, guides, FAQs, and articles to jumpstart your planning, all available for free at gcn.org/ GAgives/resources.
8. SEEK matching or challenge grants through foundations, regular donors, and your personal network. (Start with our Max My Gift Guide and on-demand webinar.)
Rachel Letcher is communications coordinator at GCN.