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The Purpose Economy: How your nonprofit can tap the potential of the next economic revolution

Social entrepreneur, Taproot Foundation founder, and Imperative CEO Aaron Hurst predicts that what began as a growing interest in social action is rapidly evolving into the next great economic movement—what he calls the Purpose Economy. In this new era, purpose will supplant information as the core driver of our economy, moving markets as it maximizes purpose in our lives. Last November, addressing a gathering of nonprofit leaders in The Home Depot Foundation’s Building Community Network, Hurst issued this challenge: How can our nonprofit community leverage the power of collaboration and collective action to make Atlanta a hub for the Purpose Economy?

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