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Making the most of membership: Bert Huffman rethinks the GPB donor equation

Bert Huffman is vice president for external affairs at Georgia Public Broadcasting (GPB), which operates 19 radio stations and nine television stations throughout the state. Arriving from the Atlanta Opera, where he spent two and a half years as director of development, Huffman has devoted much of his time at GPB to revitalizing the network’s community ties and redefining how raising money is done in the nonprofit media world. GCN's David Terraso spoke with Huffman about the principles behind his approach, the importance of offering more than great radio and television shows, his fundraising role models, and more.
 

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