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Georgia Nonprofit NOW | Summer 2012


Our summer issue features a tip-filled guide to finding, developing, and sharing your nonprofit's stories; an interview with Mark Kramer, architect of the Collective Impact approach to complex social problems; perspective and advice from WXIA-11Alive President John Deushane; and a look at three Georgia nonprofits who won big at the Gold Dome. Plus: three tips for safe and effective lobbying, findings from our Engaging the Nonprofit Workforce study, and more.

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Engaging Your People
This snapshot of GCN’s national study on employee engagement, conducted by Opportunity Knocks, reveals the issues affecting your work force—including the reasons 45% of sector workers say they plan to leave their current job.




What's Your Story?
Storytelling isn’t just a trending topic in cause marketing—it’s fundamental to leadership, and every call to action you make. Get some fresh perspective on the ancient art of tale-spinning in this tip-filled guide to finding, developing, and sharing your nonprofit's stories.


The Promise of Collective Impact
What does it really take to tackle systemic issues like a failing school district or citywide homelessness? This interview with Mark Kramer illuminates the power and potential of Collective Impact, a whole-community solution for complex social problems.


Making the Case for Change
Learn how three Georgia nonprofits took their causes to the Gold Dome and won big legislative victories for their beneficiaries. Plus: tips for safe and effective lobbying.



Making a Difference, Not Just a News Story
John Deushane, WXIA-11Alive president and general manager, shares a new way of thinking about news, getting in good with your local media, and growing an audience in a transformed media landscape.