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Marketing research for nonprofits isn’t a luxury—it’s a vital tool that’s never been more affordable. In part two of our series on the topic, Debra Semans provides eight ways to help you put your research plan into action
Have you asked yourself where the real power in your planning comes from? Civic engagement and organization development expert Peter Block, author of Community: The Structure of Belonging, writes that the energy for change comes from asking the public we serve, “What are the deep commitments that you bring with you?”
Inside, read as Susan Thigpen discusses first-hand her experience as interim CEO at Girl Scouts of Greater Atlanta, and how (with the empowerment of dedicated board) she continued to execute goals, maintain financial strength, and position the organization for new leadership success.
In part one, Semans provides eight decision points in the leadup to executing marketing research that will not only help your nonprofit focus on what is most important, but cut costs by ensuring you are not duplicating efforts or overscaling the design.