Resource List | Marketing & Communications
You count on your marketing and communications efforts to raise public awareness, drive donations, and get the word out about new programs and initiatives—often with few resources and limited staff capacity. What you may not realize is that many media and communications companies are ready to assist nonprofits as part of their community engagement policies. When planning your next campaign, consider this list of resources available in Metro Atlanta and across the state.
CORPORATE COMMUNITY RESOURCES
The Networks of 11Alive
11Alive offers nonprofits an array of opportunities to communicate with their audience over television and through social media. Their daily talk show Atlanta & Company offers nonprofits a rate of $850 (a 66% discount) for a customizable five-minute segment featuring their organization. You can also pitch stories to the 11Alive newsroom via their Community Connections Manager, or upload information on your events directly to their website at events.11alive.com. 11Alive also welcomes inquiries about creating a cause marketing campaign with the help of your existing corporate partners.
For more information, contact VP of Community Relations and Sales Marketing Robbin Steed.
People 2 People
In addition to their long-running Family 2 Family public service program, Channel 2 produces People 2 People, a weekly half-hour news show featuring people and organizations helping north Georgia thrive. Public Affairs Director Jocelyn Dorsey and her team are always looking for stories of nonprofits impacting people in the viewing area. Just be ready to answer the question, “Why should viewers care?”
Outdoor Advertising Association of Georgia
Public Service Program
When billboard space in Georgia goes unpurchased or unused, it’s frequently donated to the OAAG for use, free of charge, by nonprofits or state agencies. In some cases, the only thing you’ll have to do is create the artwork and pay to have it printed; in the case of digital billboards, your nonprofit won’t even pay for printing. At GCN, we’ve worked with OAAG to put Georgia Gives Day billboards across metro Atlanta and the state.
Georgia Association of Broadcasters
Public Education Partnership
GAB is comprised of 400 radio and 58 television stations across the state. With their Public Education Partnership (PEP) program, nonprofits and state agencies can air public service announcements on many of these stations, oftentimes during premium drive-time or news hours, for a modest fee. According to GAB, the return for nonprofits through PEP is four times what they’d get through typical advertising buys.
The gateway to our marketing and communications resources is right here and ready to use. Explore a collection of articles on topics ranging from storytelling to social media strategies, along with tools, FAQs, and other resources.
This Month @ GCN
Each month, we share the latest grant and award opportunities on our blog and in our e-newsletter, including skilled volunteers and resources to help in many aspects of nonprofit marketing: websites, social media, public relations, and more.
GCN’s Nonprofit University
Offered yearly, our Certificate of Nonprofit Marketing Essentials program provides in-depth training on motivating customers, donors, members, and volunteers by effectively communicating and promoting your organization’s message. The four- session series delivers tools and techniques to help you develop and execute a strategic marketing plan that enhances your bottom line and mission impact.
GCN’s Nonprofit Consulting Group
As a leading consultancy for Georgia’s nonprofit and foundation community, our Nonprofit Consulting Group helps nonprofit and philanthropic leaders develop strategies that accelerate growth and social impact. Contact our team to learn how our expert consultants can assist with marketing and communications projects.
Beth Kanter, co-author of The Networked Nonprofit, discusses social media and networked marketing for nonprofits.
Nonprofit Tech for Good
A great blog for nonprofit marketers who want to stay on the cutting edge of tech and social media.
Find it at nptechforgood.com.
Kivi’s Nonprofit Communications Blog
Kivi Leroux Miller, author of The Nonprofit Marketing Guide, helps do-it-yourself nonprofit marketers succeed with a blog full of tips and articles.
Check out nonprofitmarketingguide.com/blog.
Curated by Tom Zimmerman.