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Nonprofit University

NPO 220 | Nonprofit Marketing & Communications

Effective marketing and communication strategies are increasingly more important as nonprofit organizations strive to prove their relevance and garner public support. Developing a strong brand and image can effectively communicate and position the organizations message firmly with potential donors and community stakeholders. Participants will learn the components of successful marketing; the complexities of brand management; and effective communications and public relations.
 

COURSE OBJECTIVES

At the end of this course participants will be able to:

  • Develop a marketing and communications plan
  • Define an organizational brand
  • Utilize internal and external sources to develop strong public relations
     

COURSE MODULES

Marketing

  • Target markets for nonprofits
  • Marketing plan development
  • Enhancing reputation and visibility

Brand Management

  • Brand Definition
  • Mission and brand alignment
  • Appealing to multiple stakeholders

Communications

  • Streamlining and coordinating communications
  • Communication plan development
  • The pros and cons of various communication methods

Public Relations

  • Utilizing internal and external sources
  • Crisis mode PR
  • Media Relations

Program Stats

Dates

  • September 28, 2017
  • January 25, 2018

Time

9:00 am - 3:00 pm

Address

Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303
Get directions here.

Registration Details

Fees

Member: $150
Nonmember: $175  

September 28, 2017


January 25, 2018