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Nonprofit University

MKT 220 | Using Market Research to Maximize Results

It is important for nonprofit organizations to understand how to effectively connect with and engage their target audiences.  Sound market research can help an organization develop a new program offering; attract new donors: inspire volunteers; or build awareness among consumers.  Participants will gain a foundational understanding about the process of market research.


At the end of this course participants will be able to:

  • Identify the types of information found in market research
  • Define the six steps of the market research process
  • Understand the various uses of market research in building non-profit strategy
  • Utilize “market intelligence” to maximize organization results

Program Stats


  • October 26, 2016


9:30 am - 12:30 pm


Georgia Center for Nonprofits
100 Peachtree Street NW
Suite 1500
Atlanta, GA 30303

Registration Details


Member: $150
Nonmember: $175