1. Please tell us a little bit about your background experience.
Over the years, I have had the privilege of serving as a consultant to more than eighty major nonprofit organizations, twenty United States senators, as well as various other mayors, governors, and political figures. I have served as a coalition executive representing more than two hundred of the Fortune 500 (amongst others). As someone concerned with how you engage and motivate the public in areas ranging from fundraising, to position advocacy, to volunteer recruitment and more, word of mouth marketing is of extraordinary interest to me as it provides ways to leverage traditional marketing, online, social networks, and a variety of strategies and tactics ranging from blogging, viral, grassroots, and influencer marketing, evangelism, building (and working with) communities of interest and more
2. Why is word of mouth marketing so important for nonprofit organizations?
Nonprofit organizations have always excelled in “word of mouth.” But now we have added a second “m” – “marketing.” What that means is that word of mouth is now actionable. And here nonprofit organizations enjoy an enormous advantage over the corporate world which has to learn how to communicate with people in more open, transparent, and let’s face it, often more honest ways. Suddenly the future of marketing is moving to turf which is exceedingly comfortable for nonprofits. It is, therefore, particularly disconcerting to hear that so many nonprofit organizations are “asleep at the switch” at the very moment that unprecedented opportunities are presenting themselves.
3. How can nonprofit organizations benefit from WOMMA?
Nonprofit organizations should visit www.womma.org, where a wealth of information is available for free through our blog, email newsletter, and various public portions of our website.
4. What can Summit attendees expect to take away from your presentation at the Nonprofit Summit?
A more sophisticated understanding of how the world has changed, is changing, and the new challenges – but far greater opportunities – that face nonprofit organizations right now.
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