MKT 210: Nonprofit Marketing Fundamentals

How can you ensure that your nonprofit is developing, positioning and promoting the right mix of products and services to your "market" of donors, customers, members, volunteers to maximize your mission impact and success? Smart strategic marketing can be the difference between success and failure of your initiatives.

Learn the fundamental marketing concepts that build awareness of and engagement both of your organization as a whole and of a specific program, product, service or event.  Understand the fundamentals of the marketing mix to help you decide how to take a new offer to market or to test your existing marketing strategy.

The opening session will provide a thorough overview of strategic marketing applications in nonprofit organizations. 

What you will learn:

Understand the Role of Marketing in Nonprofit Organizations

• Define what marketing is and how it fits into the organization
• Learn why marketing-oriented Nonprofits typically outperform other companies

Understand and Align the Components of the Marketing Mix

• Learn the components of marketing tactics and how they align with one another
• Learn how to see your nonprofit offerings as a bundle of customer-desired benefits
• Explore various pricing objectives and strategies
• Compare and contrast various options for distribution or awareness building
• Discover the strengths and weaknesses of various promotional methods

Who Should Attend
Newly appointed marketers with less than three years of experience in marketing, as well as product, brand and advertising managers, business professionals and executives who need to understand the importance of marketing’s role in generating profits and a framework to think like a marketer.

Register For MKT 210: Nonprofit Marketing Fundamentals >