Center View: Media Crisis




	Training the Media for Your Next Crisis

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		Do you need to plan for a media crisis? Of course! Is it possible to train the media on how to respond to your problems? Absolutely. Nonprofits, like corporations and government agencies, routinely operate in an environment where anything can go wrong—in a very public way. You need a communications process that will build credibility for your mission and reputation for your organization. Read the full story.


		Randy Lewis and Sandy Fitzpatrick of Fitzpatrick and Lewis Public Relations give tips for ensuring your ability to communicate effectively during a crisis. Read these tips.


		Check out these tools and resources related to crisis communication. Related Workshops and Events “Training the Media for Your Next Crisis”: part of a program track on marketing at the upcoming Georgia Nonprofit Summit. Consulting On PR, communications and many other topics FAQs FAQs Related to Public Relations and Other Marketing Topics (requires login) Other resources Public Relations Society of America Nonprofit Risk Management Center

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	“The number one rule is, if it ain’t in writing, it ain’t a plan.” — Randy Lewis, Fitzpatrick and Lewis Publications, on crisis communications




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