FND 240: Using Social Media for Funder Dialog and Relationship Building

Successful fundraising and development leaders understand the importance of cultivating and building strong donor relationships. A critical component of the stewardship process is identifying ways to carry on active dialogs and conversations that help donors feel engaged with your organization and its mission. Today's rapidly evolving social media tools provide a variety of methods that can be used to accomplish these objectives. The question then becomes: What tools are most useful and how can you best leverage them?

Learning objectives:

• Overview of key social media tools
• Which tools are best for which tactics, including Listening, Conversing, Generating  Buzz, Sharing Content, Networking and Community Building
• What about time - which tools take the most / least time to use?  
• Control (or lack of) with social media – responding to criticism, picking your battles
• Engaging your donors to impact your mission

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