Certificate of Nonprofit Marketing Essentials

Your Action Plan for Success
If your organization relies on a mix of fees, events, and/or contributions for support, this certificate series is for you. In four half-day sessions, you'll learn to use proven marketing techniques to compete more effectively for customers, donors, members and volunteers.

You'll also learn how to promote and communicate your organization’s message and further its ideals and goals. Step by step, you’ll learn the fundamentals behind successful marketing strategy and execution. You’ll get a complete grounding in the essentials and begin to develop the skills and techniques necessary to become a marketer who can help your nonprofit develop a marketing orientation to enhance your nonprofit's bottom line and mission.

What You Will Learn:

•  Acquire the basic marketing skills, tools and techniques to identify, evaluate and solve marketing problems
• Understand the components that make up compelling marketing plans that succeed in delivering increased participants, donors, volunteers and members within a competitive environment
• Discover creative ways to apply marketing principles and practices to meet your nonprofit’s needs
• Understand the “why's” behind basic marketing practices
• Learn to think like a marketing professional

Certificate series includes the following sessions:
MKT 210 | Nonprofit Marketing Fundamentals
MKT 220 | Using Market Research to Maximize Results
MKT 420 | Building Targeted Nonprofit Products and Services
MKT 430 | Planning for Promotion Success

Who Should Attend
Newly appointed marketers with less than three years of experience in marketing, as well as product, brand and advertising managers, business professionals and executives who need to understand the importance of marketing’s role in generating profits and a framework to think like a marketer.


Dates Offered - Click the month below to register for class