Marketing

You have many ways of sharing your nonprofit's identity with your audience. In addition to traditional media, the internet is now its own source of free or affordable marketing options. Taking advantage of the latest trends gives you a better chance of attracting new patrons and supporters.

Coastal Georgia Media Contacts
Contacts for print media and radio stations to help you share your news and events on the coast.

Articles:
Five Effective Ways Nonprofits Can Use the Internet to Communicate and Market to Their Audiences GuideStar

Communications:
   Traditional Media
      Press Releases
      Nonprofit Press Releases: Three Top Tips Nonprofit Marketing Guide
      Three Steps to Better Media Coverage Getting Attention

      Public Service Announcements (PSAs)
      How to Write Public Service Announcements Press-Release-Writing.com

   E-Commerce
      E-Newsletters
      Quick Tips for Better Nonprofit Email Newsletters Nonprofit Marketing Guide

      Email
      The CAN-SPAM Act: A Compliance Guide for Business Federal Trade Commission
      How to write emails to avoid becoming spam.
      Using Email for Social Good  Chronicle of Philanthropy podcast
      E-Mail is Core to the Nonprofit Marketing Mix  Nonprofit Marketing Blog


Web Presence:
   Websites / Blogging
      Webs free website builder
      Joomla free website builder
      WordPress free website / blog software
      Drupal free website software
      Blogger free blog publishing tool
      Tumblr free blog publishing tool
      Dreamweaver web design software
      Intuit web design software

   Web Writing
      How to Get Started Writing an Online News Release PRWeb
      Writing for the Web Yahoo.com Style Guide


Social Media:
   Facebook
   Create a page for your organization (not a personal profile) and connect with your friends.
   Twitter
   Quickly connect and trade ideas with people in your field.
   (Do not create a page unless you are able to update it several times a week.)
   LinkedIn
   A business networking site where you can build connections in a professional setting.
   Foursquare
   Simply add your organization's location to make your community more aware of your nonprofit.

More Resources:
   ProfNet
   Connects journalists to PR professionals and knowledgable experts in any field.

   Blogs
      Beth Kanter
      One of the leading voices on nonprofits and their connection to social media.
      Social Edge
      An online community and collection of blogs about social entrepreneurship.
      Frog Loop
      A blog from multiple contributors about nonprofit online marketing.
      Working Wikily
      This blog seeks to help those in the nonprofit sector better understand the online networking world.
      Nonprofit Marketing Blog
      Katya Andresen from Network for Good gets to the point about cause-related marketing.
      NTEN
      Covers the full scope of technology for nonprofits.
      David Kinard
      Discusses marketing to help for profit and nonprofit organizations strengthen communities.
      Nonprofit Tech 2.0
      A social media and mobile marketing guide for nonprofits.

   Books
      Branding for Nonprofits: Developing Identity with Integrity
      by D.K. Holland
      Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications
      by Sarah Durham
      Publicity for Nonprofits: Generating Media Exposure That Leads to Awareness, Growth,
      and Contribution, by Sandra Beckwith
      Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes
      by Katya Andresen
      The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause
      by Kivi Leroux Miller
      The Networked Nonprofit: Connecting with Social Media to Drive Change
      by Beth Kanter and Allison Fine

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